How To Create a Landing Page in WordPress for Free?

Building a website is the initial step in establishing your brand’s online presence. However, Create a Landing Page in WordPress for Free is essential to truly boost leads and sales.

How to create a landing page in WordPress for free?

WordPress stands out as a leading platform when it comes to simplicity and effectiveness. If you’re a business owner, blogger or aspiring entrepreneur then having a functional and attractive landing page can significantly impact your online success. Fortunately, numerous free website landing page builders simplify this process.

What is a landing page?

A landing page is a special page on your website with one important job but to get people to do something specific such as sign up or buy something. Moreover, it is a focused area that guides visitors to take a particular action.

Next, you should think of it as a sample page showing what you want visitors to do. Your website can have more than one landing page because each page will try out different things to see what people like. It is a bit like trying different flavors to find your favorite one.

Sometimes, it is true that your landing pages help visitors to make choices until they do what you want. Moreover, there is a cool thing you can even make a landing page the main page of your whole website. Overall, it will make it super simple for visitors.

How Do Landing Pages Work?

You need to bring the right people to it to make your landing page work well. Here’s how you can do that:

  • Through the landing page you can send it to your friends or people interested in your stuff through email.
  • Moreover, you can share the link on Facebook, Instagram or other social media to get more visitors.
  • Put the link in one of your blog posts to let your readers know about it.
  • Furthermore, you can make sure that it shows up when people search on Google by setting it up the right way.
  • You can also create ads on Google to bring more people to your landing page if you have some money to spend.

Now, when people come to your landing page, what should they do next? This is the main work to do. So, think about whether should they buy something, fill out a form or go to another page on your site. Overall, you can take it easy for them by having a button they can click with just one tap.

Things to Consider When Create a Landing Page in WordPress for Free

When you’re making your free landing page then think about these important things:

Goal of the Page:

First of all, you should decide what you want your landing page to do. Make sure everything in your design matches that goal.

Important Stuff Stands Out:

Next, it is preferred that you should figure out what’s most important on your page and make it stand out. This helps people know what to do.

Use Clear Buttons:

Furthermore, you can tell your visitors exactly what to do which surely makes it easy for them to do it. Even more, you should use buttons that stand out.

Make it Look Cool:

Make your page look interesting so people want to click around. Likewise, put the important stuff at the top of the page to get the focus of customers.

Keep Words Short and Sweet:

At the same time, you should write short and to-the-point sentences. Use catchy headlines that make people want to read more.

Cool Pictures:

In brief, you can use pictures that show what you’re talking about. That`s the reason you should skip boring stock photos and pick images that tell a story.

Show the Value:

Lastly, you can explain to people why clicking your button is good for them. For this purpose, you have to answer these questions. These questions are what will they get out of it? And how does it make their life better?

Why Choose WordPress for Landing Pages?

In the vast digital landscape, there are over 4.66 billion Internet users globally. So, the landing page is often the first interaction a user has with your WordPress site. WordPress stands out as a versatile and user-friendly platform making it an ideal choice for creating landing pages.

Accordingly, the seamless integration capabilities ensure that your landing pages complement your overall website design. It is more than just an aesthetically pleasing page because it is the gateway to capturing user attention by convincing them to share their contact information. Overall, you can deliver content that is tailored to their interests.

What Create a Landing Page in WordPress for Free?

If you are creating a good landing page in WordPress then it doesn’t have to be hard, especially with all the plugins available. One handy tool is the Visual Composer Website Builder which comes with ready-to-use templates.

No need to start from scratch or learn complicated code. You get a powerful marketing tool for your website by adding your personal touch to a landing page template.

Overall, this free editor lets you drag and drop elements on your WordPress landing page to make it super easy. Plus, it is mobile-friendly which is crucial since a lot of people use their phones to browse the internet.

Knowing how to make effective landing pages can turn them into a powerful marketing tool. They convince visitors to take action, build loyalty and boost profits. So, what should you focus on when making a landing page? Here are the key things to keep in mind for a landing page that works well.

Step 1: Choose a Theme

First of all, it is best that you choose the right theme which is crucial for land page setup. Furthermore, you should look for a theme that supports the site editor. You can check this by going to your site’s dashboard and looking for “Appearance → Editor.” Finally, this step will ensure your theme works well with the editing tools you’ll use to build your landing page.

Step 2: Create a Page

  • Secondly, you have to go to your site’s dashboard to Log in and navigate to the dashboard.
  • Click on “Pages” and then “Add New Page”. Because this is where you start building your landing page.
  • Choose a layout whether you want to start with a pre-made layout or begin with a blank page. Moreover, this decision is depending on your preferences.
  • Use block patterns because these are ready-made designs that make your page visually appealing. Click the “+” icon, choose “Patterns,” select a category, pick a pattern and replace the example content with your own.
  • Consider other blocks which are depending on your needs. So, use various blocks like buttons, cover for banner images, Mailchimp for signups, text side by side, media and text for images, columns for multiple columns and social Icons for linking to social media.
  • Finally, save your progress once you’ve added all your content, click “Update/Publish” in the top right corner to save your work.

Step 3: Create a Landing Page Template

As I told you above landing pages usually focus on a single goal. So, you might want to remove distractions like the menu, header and footer. Here are some steps for doing this removal.

  • First of all, open page settings. Moreover, it is recommended that while on the page creation screen open the page settings.
  • Click on the template name which is usually set as the “Page template” option.
  • Next, create a new template icon with a + to give it a name such as Landing Page. After that click on the option Create.
  • Finally, you can remove elements such as the header and footer to keep the landing page focused.

Step 4: Set Your Homepage (Optional)

If your landing page is the main attraction and you want it as your site’s homepage. Then, firstly follow steps from 1 to 3. Thereafter, you can complete the previous steps to ensure your landing page is ready.

Next, set the landing page as your homepage. So, check the “Set the Homepage” guide to learn how to make your landing page the main page of your site.

Now, your landing page is not only ready to be shared but can also be the first thing visitors see when they come to your site. Moreover, it is a great way to make a lasting impression.


What Are the Benefits of Having a Landing Page?

First of all, if you have a landing page that boosts your chances of converting visitors into customers. Then, it will become a focused space where you guide people to take specific actions such as signing up or buying something by increasing your chances of success.

What Are the Elements of a Successful Landing Page?

A successful landing page has clear goals that will stand out visually and include a compelling call to action. However, it should be easy to navigate by engaging visitors. Moreover, you can guide them toward the desired action.

How Do I Create an Effective Call to Action for My Landing Page?

In the first place, you should make your call to action clear and compelling. You should use simple language and highlight the benefits. Moreover, you should create a sense of urgency to encourage visitors to take immediate action on your landing page.

How Do I Track the Performance of My Landing Page?

You can use tools like Google Analytics to track your landing page’s success. Furthermore, you can also monitor metrics such as visitor numbers, click-through rates and conversion rates. If you regularly analyze this data to refine and improve your landing page’s effectiveness then it will maintain a better performance level.


In conclusion, creating a landing page in WordPress is a crucial step in online marketing. The first point of contact for many visitors is a well-designed landing page. So, this is the reason that you can significantly impact your conversion rates.

You can enhance your WordPress website’s performance and maximize the potential of your online presence by following the tips and strategies outlined in this article.

But you can design an effective and visually appealing landing page with the right approach that will resonate with your audience. So, it is recommended that you should roll up your sleeves and follow the steps outlined in this guide. Finally, you should start creating a landing page that sets you on the path to online success.


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